Saturday 22 March 2014

Corporate ethics 101 for Tony Fernandes

KUALA LUMPUR: Blogger Radzi Tajuddin of Bringing Sense Back took issue with Air Asia's Tan Sri Tony Fernandes who had taken a swipe at Malaysia Airlines (MAS) over its RM1 billion losses for 2013.

Radzi who uses the handle MatRodi said while Fernandes has the right to criticise MAS for its losses, but the fact that he is heading Air Asia, a direct competitor of MAS, it is unethical to do so.

To Radzi, such behaviour is unbecoming and against corporate ethics.

Read Radzi's lessons for Fernandes on corporate ethics below: 

"Malaysia Airlines (MAS) continues to bleed with RM1 Bil loss for 2013. That is not news.

The news is when Air Asia’s head honcho Tony Fernandes criticised MAS for still losing money despite its 16% cost saving.

It’s not because he doesn't have  the right to criticise MAS (since he is a taxpayer.) Even if his criticism is justified, he should remember that he is running AirAsia - a direct competitor to MAS.

Therefore we should ask- where is your corporate ethics Tan Sri Tony?

It would be very unusual to hear any CEO to slam their business rival. I can’t remember any nasty remarks from CEO of Perodua on Proton when the national car maker registered losses for years.

Nor should we expect CEO of Emirates, Qatar Airways or Malindo Air to take a swipe at MAS.

Admittedly Air Asia has become a very successful low cost airline in the world but that doesn’t mean Tan Sri Tony has a free hand  (or tongue?) to say anything that he wants.

Not only MAS, he also lambasted MAHB for being a sole player in managing airports in Malaysia.

But luckily Tony’s vicious comment backfires. Now we know Air Asia receives the biggest part of incentives despite it not contributing highest number of passengers or revenue to MAHB.

Is it a modern version of ‘biting the hand that feeds you?’

If Tony doesn’t have anything good to say about MAS, at least please exercise restraint. You must understand MAS is different from AirAsia. MAS has unions whereas AirAsia don’t.

MAS is also doing a great national service (and responsibly) by not laying off anyone just to cut cost.

It should be noted that currently Qantas has announced a loss of USD300 million (very much like MAS) and they are mulling to slash more than its 2,000 workers.

MAS can do the same but they don’t and still keeping the current bloated organisation instead.

As a cost-sensitive businessman, Tan Sri Tony should understand this. But why is he still making comments like someone who is ignorant?"

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